The New Hemi Charger

When DaimlerChrysler announced that a "new" Hemi Charger would be available in the showrooms in mid-2005, the '06 Charger faced mixed reviews. From the beginning, the old-school enthusiasts staunchly opposed having a four-door vehicle wear the name of Dodge's most famed musclecar. On the other side of the debate are the believers that feel the aggressive front end, long hood, and short rear-deck are true signatures of the musclecar era. They feel the all-new Charger is sporty, sexy, bold, and powerful.

According to Dodge's Trevor Creed, "The new Dodge Charger is all about celebrating the American musclecar and going places in something special." Darryl Jackson, vice-president of Dodge Marketing, adds, "The Charger name is powerful and draws from the Dodge brand's proud performance heritage. We have a tremendous amount of equity and name recognition for both of these entities [Charger and Hemi]. Combined, today's all-new Dodge Charger and Hemi engine effectively mark the return of modern American muscle."

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